Liquid Screed Specialists
What we did
Liquid Screed Specialists are a professional, independent liquid screed supplier who offer services across Wales, the South West and along the M4 Corridor. LSS is owned and run by a dedicated team of individuals with over 20 years’ experience in the construction industry.
Credits
- A-Game Films (Photography)
Client
Liquid Screed Specialists Ltd
Identity
- Logo
Logo
We created an identity that is clean, bold and memorable. The graphical line represents both the hose they use and a top-down view of how the underfloor heating pipes look before concrete is poured. We purposely connected this line to the words ‘Specialists’ to reinforce how good LSS are within their industry.
A modern uppercase typeface was used throughout to give it presence and to allow it to be clearly read from a distance. We used cyan blue and slate grey to provide a contemporary mark that has the right amount of contrast.
- Stationery
- Clothing
- Livery
Stationery
The stationery pack continues the brand journey. The clean and legible design provides a professional image whether LSS are submitting a quote or making contact with someone. The business card was also a great platform for us to introduce the subtle watermark of the graphical line to reinforce the brand.
Clothing
The work uniform was carefully selected to make sure the team always looked smart and presentable. It was agreed early on that a slate grey polo shirt would be the right choice to work well with the embroidered logo.
Livery
It was very important that the vehicle graphics were engaging but legible enough to make them easily seen in transit. We intentionally kept the design very simple, only presenting the most important information so not to clutter the appearance of the van.
The LSS team asked Finbi Design to build our website almost 5 years ago, it was a total pleasure working with them from start to finish. They provide amazing support and are very professional with a can-do attitude.
Darren Cromwell Director
Digital
- Website
Website
This site showcases everything great about LSS, with each page providing many ways for potential customers to get in touch.
This fully responsive site provides a fantastic level of usability across all devices, its pages are packed with neatly stowed away information which helps to guide visitors to the content without overwhelming them.
The home page not only introduces LSS but it leads visitors to the many other important areas of the site like recent work and latest news.
The work pages provide detailed descriptions and images of all latest projects, reinforcing that LSS are the right company for the job.
